Perms are back and in style again. I don't mean those smelly ones that your mee-maw gets or those spiral ones that were cool back in the 80's...I mean a seriously sexy one to give you soft, beachy waves.
We are SO excited to bring this service into Edo and this past weekend sent Senior Stylist Jason Lund down to Santa Monica for some training.
Here's a little info to convince you of how awesome it is:
Using an innovative, ionic waving lotion the product penetrates the hair shaft gently, without roughing the cuticle or making it swell, which is what old-fashioned perms used to do. The ionic lotion reduces stress on tresses, creates a smoother cuticle, and makes hair fabulous and full. Instead of setting hair with hard tools, we combine soft tools with editorial techniques, so looks are fashion-forward, not frumpy.
With American Wave we can offer the permanent creation of wave and curl, volume and fullness; we can make hair more or less wavy or curly; we can use it to control frizz, add texture, movement or volume. It’s long-lasting, with loose waves only needing a redo every three months. And instead of chemical perms, it smells of eucalyptus.
Call Edo to schedule a 15 minute complimentary consultation with Jason at 415.861.0131.
Embrace curly hair.